Paul Ainsley Shirt Box design. The story behind any brand is very important and Paul Ainsley has a genuine one.
On 2nd June 1952, Hilda and Norton Harrison gave birth to a baby boy. The following day after agreeing a name, Norton set off on foot to register their son as David Harrison. Whilst walking to the registry office he remembered a gentleman he used to know called Ainsley. Ainsley was always very lucky and never wanted for anything. Norton thought, that is what I want my son to be like. On returning home Norton presented Hilda with the birth certificate. She let out a small scream when she saw that David had changed to Ainsley. To this day Ainsley Harrison has always been lucky and has never wanted for anything. In 1977 he passed the name on to his son Paul Ainsley Harrison who is the founder of the Paul Ainsley label.
The client loved the concept of creating a portrait drawing of Norton and sitting it in the Paul Ainsley shirt box.
Firstly, we instructed the right artist to draw the image. Secondly, we selected the best bespoke box makers to craft the design.
We spent the day at the factory to capture the handmade process of the bespoke shirt boxes.
The video is now being used by the brand on their website and on social media. Quality content is king.
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