A brand is beyond loyal customers. Developing a strong brand not only creates loyal customers, it also creates loyal employees.
As an employee, a strong brand gives people something to believe in, something to stand behind. It helps employees understand the purpose of the organisation they work for—they feel like they’re a part of something significant and not just a cog in a wheel.
Dobbin and Sullivan, one of our long standing clients are a great example of how to maximise a rebrand.