Made In Britain Collective Branding Project

The brief given to The Shape was to create a brand identity for The Made In Britain Club. Whilst researching the brief and the clients target audience we suggested changing the word 'Club' to 'Collective' to give the brand a more luxurious feel. With the name in place our creative team developed the brand identity that embraced the Union Jack but in a subtle an elegant manner. Stage two was to develop a website that would attract luxury British brands to want to join The Collective and the community. The other key side for the branding is to be able to appeal to the luxury venues at which the client wished to host their future events. Visit the Made In Britain Collective website >  See the image library we created for the collective >