Made In Britain Collective Branding Project

Made In Britain Collective Branding Project. The brief set for The Shape was to create a brand identity for The Made In Britain Club. Stage one, was to research the target audience. On reflection, the team preferred the word 'Collective' rather than 'Club'. It feels more luxurious and in keeping with the niche market. Therefore the client embraced our advice and the name was changed. With the name in place, our creative team developed three brand identity options. Embracing the Union Jack but in a subtle an elegant manner was a key requirement. Stage two, was to develop a website that would attract luxury British brands to want to join The Collective and the community. The other key side for the brand is to be able to appeal to the luxury venues at which the client wished to host their future events. The Made In Britain Collective branding project was a great experience for the agency. It allowed The Shape to engage with a number of partner brands also in the luxury sector and build future working relationships. Visit the Made In Britain Collective website and see our digital work > Contact us today to see how The Shape can work with your business >