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Debranding Is the New Branding

Debranding Is the New Branding

Debranding Is the New Branding. From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what’s the rush?

In recent years many major brands have taken a long, hard look in the mirror and hit reverse — discarding detail and depth to debrand.

Read the full article written by Ben Scot on Bloomberg >

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