A brand is beyond loyal customers. Developing a strong brand not only creates loyal customers, it also creates loyal employees.
As an employee, a strong brand gives people something to believe in, something to stand behind. It helps employees understand the purpose of the organisation they work for—they feel like they’re a part of something significant and not just a cog in a wheel.
Dobbin and Sullivan, one of our long standing clients are a great example of how to maximise a rebrand.
They engage with their small team on all decisions from the brand identity, marketing materials and website content.
Visit the Dobbin and Sullivan website to see a great example. Add a simple ‘About Us’ and ‘Team’ page to your website. It gives your staff a story to believe in and and the recognition they are an important part of the business.
Find out more on how The Shape can develop a brand your employees can believe in. Contact us today >
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