Tristan Thomson briefed The Shape to develop a brand identity to represent his vibrant photography and professionalism.
In a workshop with Tristan, we defined the target audience for whom he wanted to engage with.
The key people were creative directors at advertising agencies who develop the campaigns in which his photography style could be used, production companies and events companies.
The brand identity created was inspired by a personal project Tristan developed in which he used a series of lines working together in groups of three. This allowed Tristan to tell a story behind his brand when meeting people.