Agnetha had no consistency in how her work and skills were being presented. This meant it was hard for her to engage with the high net worth individuals and brands she wanted to connect with.
During our workshop we defined the target audience and tone of voice which allowed us to develop the look and feel to speak to the right people.
The colour palette is clean and simple using white and silver to let the art do the talking.
In the past Agnetha has also been stereotyped as only being able to create art using the dogs. Taking this onboard we developed the strapline ‘Luxury Art’ allowing her the scope to expand into other areas.