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The Shape Triangles. Have some fun and get rewarded for your creativity! January 3, 2018

Let’s have some fun with triangles in 2018! Be creative and share photos of triangles you see during your daily routine. Every month we’ll select the best photo and photoshop The Shape logo in place around the triangle. We’ll reward your creativity with the winning entry receiving a £20 Amazon voucher. The winning post will also be posted on www.theshapeof.com for a month and shared on twitter (www.twitter.com/theshapeof @theshapeof). You’ll be credited on the photo if it is published. Simply direct…

Three Little Biggies – A brand-time-story of how to give your business the strongest foundations December 15, 2017

Once upon a time there were three little entrepreneurs (We don’t pay our annual creative license fee for nothing, so we’re gonna call them the Three Little Biggies). The time had come for each of them to #domyownthaaang, or so their Twitter accounts exclaimed. They’d even told their Mam (That’s right, they’re northern) that they were each going to make it big in their individual ventures. The first little biggy didn’t care for spending any money on brand stuff, it…

BRANDING – Your logo is just the tip of the iceberg July 26, 2017

A common misconception that we have come across, when discussing branding with people, is that a brand is just the name or logo of a business. Whilst in actual fact, these two elements are just mere components of branding. The tip of the iceberg, if you will. The decisions you make when on your branding journey can have emotional and psychological affects on an individual, and the way they engage with your business, product or service. So with the chance…

The Art of Branding, Digital, Direct Marketing, Strategy, Creativity & Markeketing August 28, 2016

Over the last three years The Shape has been working closely with artists from around the world to create a series of canvases. Each artist was briefed to communicate a specific sector we work in using The Shape triangle: – The Art of Branding by Ben Levy  – The Art of Digital by Adrian Scicluna – The Art of Strategy by Crystal Fischetti – The Art of Direct Marketing by Michelle Hold   – The Art of Creativity by Christopher Dear – The Art…

Nike Marketing Strategy – How Nike Does it August 16, 2016

How Nike is always ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly identifiable by their simple “swoosh” logo (which was created by design student Carolyn Davidson for $35).Their innovative products are, of course, partially responsible for their popularity, but their creations would do them little good without the fantastic marketing strategy support system that backs them up. In the Beginning Nike’s attitude toward…

Designers tell us how to modernise logos but keep authenticity May 25, 2016

Article written By Natasha Turner for Design Week on May 20, 2016. Last week, Instagram lost its iconic, vintage camera logo, replacing it with a much more minimal and modern flat graphic. Now, we ask designers about their favourite icon revolutions. Emily Penny, brand consultant, Colourful Design Strategy “With the ever-increasing simplification of icons and logos in pursuit of more effective digital experience, are we heading toward one universal visual language? A set of symbols all rendered in the same flat keyline? A new hieroglyphic alphabet? There is…

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