loader

BRANDING – Your logo is just the tip of the iceberg July 26, 2017

A common misconception that we have come across, when discussing branding with people, is that a brand is just the name or logo of a business. Whilst in actual fact, these two elements are just mere components of branding. The tip of the iceberg, if you will. The decisions you make when on your branding journey can have emotional and psychological affects on an individual, and the way they engage with your business, product or service. So with the chance…

The Art of Branding, Digital, Direct Marketing, Strategy, Creativity & Markeketing August 28, 2016

Over the last three years The Shape has been working closely with artists from around the world to create a series of canvases. Each artist was briefed to communicate a specific sector we work in using The Shape triangle: – The Art of Branding by Ben Levy  – The Art of Digital by Adrian Scicluna – The Art of Strategy by Crystal Fischetti – The Art of Direct Marketing by Michelle Hold   – The Art of Creativity by Christopher Dear – The Art…

Nike Marketing Strategy – How Nike Does it August 16, 2016

How Nike is always ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly identifiable by their simple “swoosh” logo (which was created by design student Carolyn Davidson for $35).Their innovative products are, of course, partially responsible for their popularity, but their creations would do them little good without the fantastic marketing strategy support system that backs them up. In the Beginning Nike’s attitude toward…

Designers tell us how to modernise logos but keep authenticity May 25, 2016

Article written By Natasha Turner for Design Week on May 20, 2016. Last week, Instagram lost its iconic, vintage camera logo, replacing it with a much more minimal and modern flat graphic. Now, we ask designers about their favourite icon revolutions. Emily Penny, brand consultant, Colourful Design Strategy “With the ever-increasing simplification of icons and logos in pursuit of more effective digital experience, are we heading toward one universal visual language? A set of symbols all rendered in the same flat keyline? A new hieroglyphic alphabet? There is…

Sir Martin Sorrell backs branding as WPP revenues jump May 4, 2016

WPP says its branding consultancies have been among its strongest performing businesses, as the network announces its quarterly results. An Article From Design Week written By Angus Montgomery on April 28, 2016  WPP chief executive Sir Martin Sorrell has urged businesses to invest in their brands as his network reported a 10.5% revenue rise in its first-quarter results. WPP showed reported revenues of £3.076 billion and reported billings up by 8.3% to £11.922 billion for the first quarter of the year. The network,…

Why brand consistency is vital for your business. By Adam Corre February 21, 2016

When you think about brand consistency, you need to consider a number of important areas. Your brand is about shaping customer perceptions. It’s about making a promise and creating positive associations. Your brand is your whole customer experience. So it’s important the message you’re sending is a united one. In order to do this, you need to take a step back and think about your business’s core offering. What is your brand identity? What is your unique selling proposition? Brand…

© Copyright 2016 The Shape Strategic Marketing & Branding