What’s in a mission statement?

When rebranding your business, you may decide a mission statement is order. A mission statement is a short statement of an organisation’s purpose, identifying the goal of its operations. Mission

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BRANDING – Your logo is just the tip of the iceberg

A common misconception that we have come across, when discussing branding with people, is that a brand is just the name or logo of a business. Whilst in actual fact,

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The story behind any brand is very important. At The Shape we spent the day at the factory to capture the handmade process of the bespoke shirt boxes. The video

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Nike Marketing Strategy – How Nike Does it

How Nike is always ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly

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Article written By Natasha Turner for Design Week on May 20, 2016. Last week, Instagram lost its iconic, vintage camera logo, replacing it with a much more minimal and modern flat graphic. Now, we ask designers

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