Brand Identity Information Pack Brand Identity Information Pack. Effective branding encompasses everything that shapes the perception of a company or product in the minds of customers. Branding also addresses virtually

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Fly High With A Strong Brand Identity

Fly High With A Strong Brand Identity and grow your business. During the lockdown, our creative team developed a series of brand idents for The Shape to promote our services

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Dezeen Podcast Face to Face – Marcus Fairs speaks with Es Devlin

We really enjoyed this Dezeen Face to face podcast by Marcus Fairs with Es Devlin and hope you enjoy it too. It’s very inspiring. Dezeen’s new Face to Face podcast

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Ben Levy Art Hits London

It was amazing to see – Ben Levy Art Hits London on Oxford Street. Our creative director Paul Harrison works closely with Ben and has done for over for over

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What’s in a mission statement?

When rebranding your business, you may decide a mission statement is in order. A mission statement is a short statement of an organisation’s purpose, identifying the goal of its operations.

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Branding – Your logo is just the tip of the iceberg

Branding – Your logo is just the tip of the iceberg. A common misconception that we have come across, when discussing branding with people, is that a brand is just

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Paul Ainsley Shirt Box design. The story behind any brand is very important and Paul Ainsley has a genuine one. On 2nd June 1952, Hilda and Norton Harrison gave birth

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Nike Marketing Strategy – How Nike Does it

How Nike is always ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly

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Designers tell us how to modernise logos but keep authenticity. Article written By Natasha Turner for Design Week on May 20, 2016. Last week, Instagram lost its iconic, vintage camera logo, replacing it

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