Working closely with Carinthia and Uffizi, The Shape team created the branding and developed a marketing strategy to promote the event targeting high net worth individuals.
A series of posters and leaflets were shared in with local businesses sharing the same target audience as well as a digital campaign to the Uffizi database and their LinkedIn connections.
Project elements consisted of:
- Targeted strategy
- Creation of Branding Style for Carinthia West
- Invitation design
- Uffizi Gallery LinkedIn setup and marketing posts
- 1976 Postcard Pack concept, design, artwork and print management
- Slideshow for window projection at gallery